做百度seo首先需要对网站核心关键词定位,其目的就是告诉搜索引擎,本网站的核心关键词是什么,主要就是围绕核心关键词来做。如果不定位核心关键词,网站没有一个主次,后期网站内容无法更新,网站内容五花八门,对优化极为不利,故而需要定位网站核心关键词。比如,做网站设计的公司,其网站主要业务就是网站设计,那么核心关键词就是“网站设计”,网站中的内容都围绕着这一核心去做。
Baidu SEO first needs to locate the core keywords of the website. Its
purpose is to tell the search engine what the core keywords of the
website are, mainly around the core keywords. If you do not locate the
core keywords, the website does not have a primary and secondary, and
the later website content cannot be updated. The website content is
diverse, which is extremely unfavorable to the optimization. Therefore,
you need to locate the core keywords of the website. For example, for a
company doing website design, the main business of its website is
website design, so the core keyword is "website design", and the content
of the website is done around this core.
2、长尾关键词
2. Long tail keyword
长尾关键词对于用户来说有着重要意义,因为每个人搜索习惯不一,可以通过站长工具等关键词分析工具,选取搜索量高,且容易做的长尾关键词去优化。在选择长尾关键词时需要围绕核心关键词做,这样在提升长尾词的同时,对优化核心关键词也有很大作用,因为百度搜索的核心就是相关性。
Long tail keywords are of great significance to users, because everyone
has different search habits. You can select the long tail keywords with
high search volume and easy to do through keyword analysis tools such as
webmaster tools. When selecting long tail keywords, we need to focus on
the core keywords. In this way, while improving the long tail words, it
also plays a great role in optimizing the core keywords, because the
core of Baidu search is relevance.
3、地域词
3. Regional words
对于一些本地服务类行业网站,对于地域词的需求也比较大,也许全国性的短词搜索量大,同时竞争也大,不容易做出效果。而地域词却能够精准定位,橡胶托辊 槽型托辊 皮带托辊 平行托辊 保定搬家 保定搬家电话 保定搬家公司 保定搬家 铜鼎 铜狮子 所带来的流量也不可小觑。
For some local service industry websites, the demand for regional words
is also relatively large. Perhaps the national short word search volume
is large, and the competition is also large, so it is not easy to make
results. Regional words can be accurately positioned, and the traffic
brought by them can not be underestimated.