从通过搜索引擎推广网站的角度来说，经过优化设计的网站使得搜索引擎顺利抓取网站的基本信息，当用户通过搜索引擎检索时，企业期望的网站摘要信息出现在理想的位置。用户能够发现有关信息并引起兴趣，从而点击搜索结果并到达网站获取进一步信息，直至成为真正的顾客。网络环境优化的表现形式是：适合搜索引擎检索（搜索引擎优化），便于积累网络营销资源（如互换链接、互换广告等）。
From the perspective of promoting a website through search engines, a website that has been optimized and designed allows search engines to smoothly capture the basic information of the website. When users search through search engines, the expected website summary information of the enterprise appears in the ideal position. Users can discover relevant information and generate interest, click on search results and reach the website to obtain further information, until they become true customers. The manifestation of network environment optimization is: suitable for search engine retrieval (search engine optimization), facilitating the accumulation of network marketing resources (such as exchanging links, exchanging advertisements, etc.).
3.对网站运营维护的优化
3. Optimization of website operation and maintenance
由网站运营人员进行网站管理维护（日常信息更新、维护、改版升级），有利于各种网络营销方法的应用，并且可以积累有价值的网络营销资源（获得和管理注册用户资源等
Having website operators perform website management and maintenance (daily information updates, maintenance, and upgrades) is beneficial for the application of various online marketing methods, and can accumulate valuable online marketing resources (such as obtaining and managing registered user resources)
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