互联网上的营销可由商品信息至收款、售后服务一气呵成，因此也是一种全程的营销渠道。另一方面，禹含网络建议企业可以借助互联网将不同的传播营销活动进行统一设计规划和协调实施，以统一的传播咨讯向消费者传达信息，避免不同传播中不一致性产生的消极影响。
Marketing on the Internet can be completed in one go from commodity information to collection and after-sales service, so it is also a whole process marketing channel. On the other hand, Yuhan Network suggests that enterprises can use the Internet to design, plan and coordinate the implementation of different communication and marketing activities in a unified way, so as to convey information to consumers in a unified way and avoid the negative impact of inconsistency in different communications.
超前性
Foresight
互联网是一种功能最强大的营销工具，它同时兼具渠道、促销、电子交易、互动顾客服务、以及市场信息分析与提供的多种功能。它所具备的一对一营销能力，正是符合定制营销与直复营销的未来趋势。
The Internet is one of the most powerful marketing tools, which simultaneously has multiple functions such as channels, promotions, electronic transactions, interactive customer services, and market information analysis and provision. The one-on-one marketing capabilities it possesses are in line with the future trends of customized marketing and direct marketing.
高效性
Efficiency
计算机可储存大量的信息，代消费者查询，可传送的信息数量与精确度，远超过其他媒体，并能响应市场需求，及时更新产品或调整价格，因此能及时有效了解并满足顾客的需求。
Computers can store a large amount of information for consumers to query, and the amount and accuracy of information they can transmit far exceed other media. They can also respond to market demand, update products or adjust prices in a timely manner, so they can understand and meet customer needs in a timely and effective manner.
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